This is the era of advertising. Now the idea that a good product needs no advertisement is not apt. In the present century without proper promotion of product, you cannot expect good results. It is not the case that you launch a good website on the internet and people will automatically come to search it as there are millions of websites like yours in the competition.
Selecting a Proper Domain
You much do intensive search before selecting a proper domain for your business. Try to make it short and easy to type. You should keep in mind your target area. Supposing you want to make a travel website as your target is India tours and travels. Try to select com domains for commercial use like Taj With Guide. For the organization’s Org. You try to avoid numbers and hyphens and the extension domains.
SEO Favourable Content
While writing the script of your website designing you must take help of Google key word Tool Planner. So that you can find the relevant key words suitable to your business. You must also keep in mind the search volume of each keyword and the competition status whiter it is low, medium or high on these respective keywords. Thus you can add one or two keywords in the homepage. Similarly on the other inner pages of the website you can provide headlines to your products which should be terse and catchy. In the content of each page do not try to put so many keywords – only one or two are sufficient.
Your content should not have much eloquent styles, too many idioms or phrases. It should be rather simple and avoid the embellished vocabulary. If you write the content with some specific table there are chances of making snippets in Google search.
Social Media Marketing
With the emergence of powerful social media the world has turned into a global village and it is powerful medium of interaction. The best way to get more traffic to your blog or website is by making a social media account and interacting with the customers. Earlier facebook and Twitter used to dominate the social media but presently Instagram, and Pinterst are not logging behind. It is very easy to do promotion free of cost or if you desire you can run paid promotion campaign on the facebook or the other social media forums. Presently Quora is also an effective medium to promote.
U. Tube Promotion – You can use U. Tube as an effective tool to advertise your business and reach the potential customers. You can make U. Tube channel and put your videos. You can proper tags and description to catch the customers. You should create catching videos. You are also suggested to utilize the thumbnails and create playlists. Thus you can promote yourself free of cost or even. You can do paid promotion.
Signature Branding – This is very important way to build reputation of your brand and create a better image before the people. You should create a signature for your email account, text messages which include your website URL. You plan to make a noble friendly website so that you can use your URL for text massages and other advertising options.
On Page SEO – This is the way to optimize the web pages to rank higher. This targets to both the content and HTML search code to gain more traffic. Meta tags are certainly necessary. While putting Meta tags you should keep in mind that for the home page try to make relevant meta and also add your business native favourable to meta tag write a meta description of each web page Similarly for the inner pages tag should be relevant to each page. If you have some images you should keep this in mind that the keywords are in the all tag of the images. Meta discretion should not be more than 150 characters. While H i tag is concerned it is desired that the keywords should be in H i Tag and similar to the title. Try to use keywords once only in the H i Tag even not more twice. It is a also necessary to put the targeted keyword in the slug of your URL and try to make URL length to 70 characters.
Rel canonical is the utmost need. This is a great way to give credit to the original page where your content was published. This way you tell the search engines that you are the originator of this basic content.
Search Engine Listings – This is a very easy way to drag traffic to your website. You can submit the fresh and unique content to the search engine directories like Yahoo, Google, and Bing so it can be indexed. You can also use some other directories. This is the first and foremost thing to promote to website.
Link Building – This is the process to catch the notice of search engines to the fact that you website is trustworthy. In this way you link your website with other popular websites. If you want a paid promotion you can choose high PR websites of your category for guest blogging, forum posting, submit press releases and quality articles. You should be aware not to take no follow links or the links with pornographic or less ranking websites. You should focus on high quality links and use quality keywords or phrases for good links.
Native Advertising – Native ads are commonly found in social media feeds. They are different to the display ads they do not appear like regular ads.
There are various typos of native advertisements and you can choose according to the content you want to publish. Some prominent native plat focus are – Taboola, Triple lift, Nativo, Ads native etc.
Create Wikipedia Page – It is not very easy to make a Wikipedia page, but if you provide some peculiar services and have a well know brand excelling in particular segment, you can go for making Wikipedia page of your business. It is must to have an industry changing technology which your concern has invented. Before creating an account you should be familiar with the Wikipedia terms and conditions and learn about this elute community. Later you create an account and should be a registered user to make changes to the Wikipedia content of articles. You should use your real name and email Id. Before creating new content you should indulge in making small changes in the existing content. This would help you in building your Wikipedia user profile. As you create an account the changes you do on Wikipedia page is recorded in your user profile. This helps you becoming an auto – confirmed user. This enables you to perform even more such as uploading images and removing the pages. Now you can start gathering the sources for the page you desire to create. Your content should be authentic and based on facts. Now you are ready to post your content on Wikipedia. You can add you page to the sandbox where you can format it. While your page is without errors you can submit it to Wikipedia for review.
Make Google My Business Account
You can engage potential customers by creating Google My Business Account and for free. First you have to choose a relevant business category. Give a brief description about your business and post good quality high resolution images. You provide your business address and local number. Late encourage the visitors to give review to your business listing. Good reviews would certainly drag more traffic to your website as your provide a link of your business to the website.